Red Bull Ireland takes sampling into the 21st Century
Traditional sampling. It’s so 20th century. Teams of merchandisers roaming the streets, recording their results on paper which are sent by post or fax to Sales and Marketing.
It’s all a bit slow.
Red Bull doesn’t do slow.
They want instant feedback from their merchandisers. To interact with them daily, steer them to hot locations and get the word on the street, in the bar or the supermarket. Then they can react the same day. A salesman can get to a buyer within hours of a report.
All through the power of the mobile internet.
Red Bull uses BlueTrail’s Mobile Researcher™. They wanted to increase the efficiency of their sampling teams in Ireland. (The role of Red Bull’s sampling teams is to communicate the benefits and effects of the product directly to the customer and report back).
Using Mobile Researcher™, Red Bull Ireland creates and deploys surveys to its merchandisers’ mobile phones at the touch of a button. The sampling teams can then complete the surveys and upload them for instant analysis.
Adrian McGreevy, marketing manager, at Red Bull says "BlueTrail’s Mobile Researcher™ has enabled to mobilise our sampling teams in a very cost effective and responsive way. We’ve been able to use our existing handsets and the teams find the application very easy to use."
Mobile Researcher™ offers the following benefits.
Fast Deployment - Instant Analysis
With BlueTrail’s Mobile Researcher™ you can rapidly create and deploy surveys to field based staff and get surveys back for instant analysis.- You can write a survey online and deploy it to the field for instant completion.
- Merchandisers enter data directly into the mobile phone at the time the survey is undertaken; they don’t have to re-key or recall data.
- Merchandisers can upload data from the field immediately via the completer’s mobile phone or stored in the device for upload later.
Use your existing mobiles - no need for PDAs
Mobile Researcher™ runs on standard Java enabled mobile phones. This offers several advantages over using PDAs:- No need to spend on new hardware or licences.
- Easy to use - everyone loves their mobile phone interface and so they find the application easy to use. This is often not the case with higher specification PDA devices.
Simple downloads - no complex installations
You can download the Mobile researcher to a mobile in the same way as people install ringtones or games. That means you don’t have to rely on manual installations.Easy Authoring
Approved authors construct surveys online using Mobile Researcher’s easy-to-use wizard. A range of answer options is available including text, number, single select and multiple choice. Authors can use branching logic to drive the user through different question paths.
Rapid Analysis
As soon as surveys are completed online, or uploaded from mobile phones, they’re available for instant analysis by the boffins in Head Office. Individual returns can be analysed in detail. Numeric and categorised answers can be viewed graphically. Data can be quickly and easily downloaded to your local PC for further analysis or inclusion in management reports.
Universally available and hosted by us
The Mobile Researcher client is a bespoke application written in Java 2 Micro Edition.The system is hosted on BlueTrail's web servers. A website is provided for author access and for survey completion via the web. Data is encrypted and the web site is secure. There is automatic fail-over server to provide resilience and full logging and backup is provided.
So you don’t need your own in-house system. We can look after it all if that’s what you want.